How to Pick a Winning Business Name

Choosing a business name can feel overwhelming. Use these quick steps to shortlist names that are simple, clear, and memorable.

1) Keep it short

Short names are easier to remember and to type. Aim for two words or fewer, and avoid confusing spellings.

2) Make it pronounceable

If people stumble while saying it, they’ll avoid sharing it. Test your name ideas with 5–10 people.

3) Check availability

Look up domain availability, social media handles, and local business registries to avoid conflicts.

4) Avoid hard-to-scale words

If you plan to expand, don’t lock yourself into a narrow category (e.g., “OnlyTowels”).

5) Run a quick number check

Use our Name Number Finder on the home page to compare options consistently.